UK Lifestyle Blogger 2018-12-03T02:37:35+00:00


Hey there! 👋 I’m Sam, a lover of Scandinavian homeware, floppy eared bunnies and pepperoni pizza. I’m (unintentionally) trying to learn the three hardest things ever (imo): surfing, Arabic and calligraphy. Luckily, I love a challenge…

It’s probably easiest to re-wind a little, to tell you about who I am. During my undergraduate degree in my early twenties I was lucky enough to study a semester abroad. I enrolled at one of the top universities in the world on the Gold Coast (near Brisbane) in Australia to study neuroscience and marketing.

Alongside living the dream I worked at the largest hair and beauty retailer in the country, just down from Surfers Paradise. It was pretty much the best job in the world; my day consisted writing about makeup and collaborating with bloggers.

Time flew by, and before I knew it school was out. After jumping 14,000ft out of plane, snorkelling the Great Barrier Reef and riding an elephant through a safari in Indonesia, it was time to return to the motherland. I didn’t just come back to England with a golden brown tan (which unfortunately has been long gone, and has no sign of return), but also the urge to set up my own blog.

As soon as I touched down in England, I continued my career in influencer marketing and search engine optimisation. One day, a group of us in the office decided to give this ‘blogging malarky’ a go. After months of deliberating over names, Strawberry Squeeze was founded in 2013.

I hated the name then, I hate the name now. Choosing a domain was something I just had to crack on and begin creating, else it probably still wouldn’t have launched today if I’d waited until I found the perfect name. FYI, it’s named after my favourite Boost Juice that I discovered whilst living down under.

Winner of Best European Lifestyle Blog 2018 🌺🥥

The blog became a platform for experimenting with code, flexing my creative muscles and exercising my growing SEO and analytical knowledge. Google Analytics started to make more sense, I had a constant fuel of inspiration during my research at work and my writing started to improve – I found my calling.

The blog soon became a huge part of my life, alongside my career in marketing.

Once I outgrew my junior roles, I took the leap and applied for SEO manager positions in London. The weekend I had my final round of  interviews, I realised it wasn’t all about outlandish offices and big budgets, but actually, location and life was more important to me than money. I declined two job offers and decided to build my nest in Cornwall, right by the seaside in the hometown I love.

Located between the beach and a quaint seaside town, I purchased my first property in 2015. I live with my my darling fiancé and our fur babies (Petal the rabbit and Alfie the Jack Russel). Last year I quit my job to launch my own SEO and PPC agency, and everything has been going swimmingly.

We used to go on holiday at least once a month, but we’re planning a wedding so we had to cut back a little. We’ve just bought an electric blue campervan conversion though, so keep your eyes peeled for some fun adventure posts.

You’ll find over 800+ posts on here from home decor to health and beauty (…and we plan to add much more!). Below are some of the most popular articles on Strawberry Squeeze that will give you a little sneak peek into our lives, if you want to learn more about us. You can also see our home tour here.


  1. shawnee kia December 22, 2015 at 11:54 am - Reply

    Nice post. I learn something totally new and challenging on blogs I stumbleupon on a daily basis. It’s always useful to read through articles from other authors and practice a little something from other sites.

  2. stifler January 15, 2016 at 11:25 am - Reply

    I quite like reading through an article that can make people think. Also, thank you for allowing for me to comment!

  3. Megan Stevens-Stroud October 24, 2016 at 4:08 pm - Reply

    Hi, I loved reading that and felt inspired! I’ve only just set up my own blog and I needed to hear some motivational words. I think what you’re doing is great and I love your blog, I look forward to reading it and keeping up to date with you. Thanks for sharing. Megan x

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