Hey there! 👋 I’m Sam, a lover of Scandinavian homeware, floppy eared bunnies and pepperoni pizza. I’m (unintentionally) trying to learn the three hardest things ever (imo): surfing, Arabic and calligraphy. Luckily, I love a challenge…
It’s probably easiest to re-wind a little, to tell you about who I am. During my undergraduate degree in my early twenties I was lucky enough to study a semester abroad. I enrolled at one of the top universities in the world on the Gold Coast (near Brisbane) in Australia to study neuroscience and marketing.
Alongside living the dream I worked at the largest hair and beauty retailer in the country, just down from Surfers Paradise. It was pretty much the best job in the world; my day consisted writing about makeup and collaborating with bloggers.
Time flew by, and before I knew it school was out. After jumping 14,000ft out of plane, snorkelling the Great Barrier Reef and riding an elephant through a safari in Indonesia, it was time to return to the motherland. I didn’t just come back to England with a golden brown tan (which unfortunately has been long gone, and has no sign of return), but also the urge to set up my own blog.
As soon as I touched down in England, I continued my career in influencer marketing and search engine optimisation. One day, a group of us in the office decided to give this ‘blogging malarky’ a go. After months of deliberating over names, Strawberry Squeeze was founded in 2013.
I hated the name then, I hate the name now. Choosing a domain was something I just had to crack on and begin creating, else it probably still wouldn’t have launched today if I’d waited until I found the perfect name. FYI, it’s named after my favourite Boost Juice that I discovered whilst living down under.