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How Bloggers Can Expand Beyond The Blogosphere

For many bloggers, having a blog is enough. But some want to break out of just writing text on a page and expand their influence through other channels. Many of the most famous bloggers in the world build their base through their blog site, but then they move over into other activities once they’ve reached a critical mass of support.

Here we’re going to look at what some successful bloggers have done to bust out of their blogging rut and really make profound and lasting impacts on their follower’s lives.

How Bloggers Can Expand Beyond The Blogosphere | UK Lifestyle Blog

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Search For “Big Fish” Sites

Jenny is the blogger behind In Other Words. She’s spent years writing for her own blog and smaller websites, but she’s found a lot of value in approaching what she calls “big fish” – large sites with huge domain authority. If you’re a tech nut, for instance, you can expand your influence, as well as your portfolio, by trying to get a spot on sites like Wired or Gizmodo. Often when one magazine has agreed to publish work by you, you dramatically increase the chances of another doing the same. Before you know it, you’re contributing all over the net.

Go Vlogging

Vlogging is becoming the new blogging as cameras get better and the tools for editing improve. Alexandra, the woman behind Good Day, Regular People, says that she has committed to vlogging at least once per week as part of her blog. She wants to reach people through new platforms but says that she’s struggling with video and image quality. Her plan is to get the production values nailed so that she can compete with other vloggers in her space on sites like Vimeo and YouTube. If getting in front of the camera isn’t your jam, then consider whiteboard videos. They’re so popular for learning and you don’t have to worry about doing your hair!

Increase Networking With Other Publishers

Mary Katherine is the woman behind Mom Babble, a blog dedicated to mommy talk. She realized early on that in order to expand her influence, she had to network with publishers in and around her area. Bloggers don’t have to have their own offices anymore to meet up with potential partners. Instead, they can visit a website that rents out meeting rooms, saving money in the process. Katherine says that the more she meets with other people in her industry, the more she learns about blogging and the more she sharpens her skills.

Get Better At Encouraging Conversations Off The Blog

One thing that Nancy from Afro-Chic Mompreneur would like to do better is creating conversations off her blog. With the growing popularity of social media, what happens outside of the blog is usually as important, if not more important, than what goes on on the blog itself. Nancy says that she wants the conversation on sites like Pinterest and Twitter to continue long after users have left her site.

Write A Book

Bloggers often start writing about a topic that they are interested in. Over time, they realize that they are building a corpus of information that could quite easily be turned into a book. This is what Carisa Miller discovered after working on her blog. It gave her the bare bones she needed to write a book, which is what she is doing now.

2018-08-06T17:10:47+00:00 August 6, 2018|Blogging Tips|

Freelancing Myths Busted: The Pros and Cons of Being Your Own Boss

If you are thinking about becoming self-employed you have probably already spent quite a bit of time online trying to find out what life as a freelancer is going to be like. Unfortunately, there are quite a few common misconceptions out there, and you will probably read a lot of myths about the life of a freelancer.

Trust me, I hear it all the time “well, you just get to go to the beach everyday, right?” and “oh you’ll never be able to re-mortgage”. To help you figure things out and work out whether going freelance is the best option for you, here are some of the most common myths about freelancing busted.

Freelancing Myths Busted: The Pros and Cons of Being Your Own Boss | UK Lifestyle Blog

Myth 1: You Will Never Own Your Own Home

Big old NOPE, right here! Lots of people believe that being a freelancer means that you will no longer be financially stable, this doesn’t be further from the truth. I make more money being my own boss than I ever did working for somebody else, which makes saving dead easy.

Whilst technically it has the chance to be unstable, I always have people wanting to work with me and I have a loyal client-base, so I actually feel more stable than ever. If I need extra money for any reason (we’re looking at going somewhere epic for our honeymoon…) then I just do a bit more work, it’s really that easy.

I bought a house before I quit my job to go freelance because I thought I’d never be able to do it once going self-employed. It’s true, you need three years of accounts before they consider looking at you, but once you’ve got that then there’s no problem. It’ll fly by, I’m already 2 years in and I’m not planning on moving yet, so it’s worked out perfectly for me. 

If you are worried about buying a house and then experiencing a significant drop in your income, you might want to speak to dicksonlegal.com or a similar foreclosure expert. They will be able to inform you of the measures you could take to protect your home in the event that freelancing didn’t work out for you.

Myth 2: You Won’t Have To Answer To Anyone Else

Hate to break it to you, but nope! One of the main benefits that most people think of when they think of freelancing is that they can be their own boss and won’t have to answer to anyone else. However, this isn’t strictly true… After all, you will still have to work for clients and make sure that you follow their instructions and stick to everything they tell you.

I can’t just disappear and not answer my clients emails, they’re the one that are paying my mortgage and my business expenses. There is always someone you need to answer to if you are going to continue getting new contracts and projects as a freelancer. The silver-lining is that you are in charge of the situation though.

I’ve worked in jobs before where I’ve been bullied and harassed but still had to carry on working. When your freelance you can simply decline work if you feel like it’s becoming too taxing on you financially or emotionally. 

 

Myth 3: Freelancers Just Can’t Find Employment

Definitely not true. When I first went freelance I left a great job at a digital marketing agency on the beach. The pay was good, the people were lovely, we had flexi time, and we got free food on a Friday. What more could I ask for!? This was my number 1 reason I was so scared of going freelance because I actually had a great job.

Lots of people choose to be self-employed because they want to be. They might prefer working from home, choosing the exact projects they work on, or not having to deal with colleagues in the office. In fact, there are quite a few reasons why people choose to be freelance, some of which are outlined at creativeboom.com.

For me, the driving factor behind quitting my job was to regain my work-life balance that I craved. I felt like I was wasting away the best years of my life behind a desk when I could be outside enjoying life. Now that I’ve been my boss for 2 years, there’s a hundred reasons I wouldn’t go back to working for somebody else (that’s for another post). It was the best decision I ever made, and my only regret is not doing it sooner.

Myth 4: Freelancers Get To Do Whatever They Want

This is probably the biggest myth of them all! Of course, freelancers can choose what work they take on to a certain degree, but when there isn’t much work going around, they just can’t afford to be choosy. After all, waiting around for their dream project to turn up could result in them missing out on a few months’ worth of work from other less desirable projects. At the end of the day, you need to go where the money is!

It also means that just because it’s 33 degrees outside doesn’t mean you can just take the week off. If you did that, you’d have very unhappy clients and your business would probably tank. But hey, that doesn’t mean you can’t take your laptop in the garden or down to the beach and piggy-back off the café’s WiFi.

I’m settling into the new office pretty quickly 🐚🐠

A post shared by Sam Charles 🌺🥥 (@samcharleseuk) on

Whilst being freelance is full of opportunity and it’s undoubtably the happiest I’ve ever been in my entire life, it’s not always what it seems. We’re working our butts off over here to keep the roof over our head, and we’re not just sunbathing, promise! 🍑

2018-06-27T14:34:39+00:00 June 27, 2018|Blogging Tips|

How To Make Sure You Recruit The Best (and Avoid the Worst!)

One of the most nerve-wracking, milestone moments for any small business owner has to be when they make the move from solo entrepreneur to the employer. I recently wrote about how one of the hardest lessons I learnt in business is hiring and outsourcing without recommendations. It’s not easy, and sometimes you need to cast your net far and wide to find the right person for the job.

Bringing other people on board is a time of mixed emotions – immense pride that you’ve built your business to the point where it needs and can sustain others, mixed with doubt over giving up sole control of everything and worry about finding the right person for the job. If you’ve never dealt with recruitment before this can be especially daunting. You know the basics you need to ask – their experience, qualifications, and why they want the job – but how do you assess their true qualities and get an idea of what they’ll really be like to work alongside?

How To Make Sure You Recruit The Best (and Avoid the Worst!) | UK Lifestyle Blog

It’s so important in a small business, as you’ll be spending a lot of time with that person. Someone can walk in their best suit, kitted out from tiesrus but that doesn’t mean they will be the best fit for the job and your company. These creative interview questions will get you started.


Ask What They Would Do Differently

Although giving up the sole influence on the direction and operations of your company is daunting, it’s also a chance to gain a valuable perspective outside of your own. See the interviews as a chance to find an original mind to challenge and complement your own thinking. This question determines if a candidate has a proper interest in your sector and company and if they’ve done their research. Don’t be intimidated to ask for their vision – a detailed response can help you identify a future leader who could grow with the company, and those are the types of people you need on board.

Check Their Metrics

Our businesses are run on data, and analytics have a lot to teach us when it comes to insight into human behavior as well. Using behavioral metrics can be an important part of a successful interview process. Take them in balance with other factors that demonstrate the attitude the candidate has, and alongside previous examples of quality work they can point to.

Evaluate Their Critical Thinking

Some people can perform well in tests, but not have as much capacity for independent thought, so look for a list of questions to evaluate critical thinking as well. Some of them can be quite left-field! The whole point is that there is no one correct answer – candidates are being given a chance to showcase their logical and creative thinking, as well as how persuasive and eloquent they can be – all factors well worth measuring, especially if the role is strategic.

In a job interview, it shouldn’t only be the candidates for the vacancy who are thinking ‘outside the box’ – employers too can do a lot more to find the right match by combining some new techniques to give themselves a multi-dimensional view of the person they hope to employ. Combining the classic STAR interview technique with a few analytics and some critical thinking curveballs will give a more rounded picture – and for small businesses, those first few hires can make or break the success of the company.

2018-06-20T11:54:27+00:00 June 19, 2018|Blogging Tips|
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