Search Engine Optimisation (SEO) is mainly known as a series of techniques aimed at making websites more visible in Google or other search engines, but there is actually so much more that can be earned for the process.
One of the central ideas in SEO is to create content that is in line with what users are looking for. Keyword research reports can relay the exact things that internet users are interested in about a certain topic.
Once this specialised content is created and unleashed onto the World Wide Web, website administrators can keep track of its evolution and its user reach by interpreting how the page ranks in search engines.
The process is extremely simple, but its uses are far more than meets the eye. Aside from page rank analysis, these SEO metrics can provide some valid information about the website’s target audience. In this article, we will explain how SEO can be a valuable marketing tool.
Interpreting Page Rankings and Correlating Results with Target Audiences
When the keyword rankings of the various pages of a website are analysed, website admins can find if these pages are performing as expected. The page-by-page analysis can tell the SEO specialist if the content has been properly optimised for search engines and it can provide pointers about the elements that could be improved.
But, from a marketing standpoint, the global assessment of page rankings can provide essential information about what the readers of the website are actually interested in. This is extremely important for understanding where the interest of the readers is polarised.