Developed from Urchin Software Corporation’s analytics system, Google Analytics was launched in November 2005. This software was created for the benefit of the numerous websites. It has become the tool to achieve their goal and find easy solutions for any business related problems.
This high end analytics program has created a platform where the entrepreneurs can track their clients and assess the best way to meet their needs. This software is easily available and free for all to use, which enables the user to spend his money on marketing rather than hiring an analyst.
Helps in improving sites
The data provided by the software will offer the users with sufficient information required for improving the site accordingly. After this one might feel the need to put on some attractive ads or improve the prevailing marketing strategies. This analytical tool also helps the user to find the perfect keywords that will attract the most desirable prospects.
Moreover one will be aware of the specific kinds of advertising to pull in the crowd and at the same time they will have an idea about what kind of landing pages and contents that helps to increase your earning.
Powerful tracking
The system of the software can easily track any campaign that is online, whether it is an email or even the password. This powerful tool can track any campaign regardless of any referral source or search engines. Since all the provided data contains sensitive information, they are handled with proper discretion.
Google’s privacy policy is a definite way for the safeguard of one’s corporate data. With the huge amount of data collected from the website traffic, it becomes crucial to protect them from the unethical hackers and other such criminals.
Google Analytics Premium
On 2011 September, Google announced the launch of Google Analytics Premium. This new tool was built keeping in mind the specific needs of the customers which the previous version failed to deliver. It was built so that it is compatible with more data tracking, featuring advanced tools along with the required guarantees.
It comes with an increased number of custom variables. It has proved to be pretty powerful in tracking humongous amount of data and download reports which are not yet sampled. Its attribution in various modeling tools allows one to test numerous models to which credits are assigned for conversions. This new advanced version can be installed with the help of an expert provided by the company.
To clear any doubt or in need of assistance, one just has to call the management. The account management can easily be accessed any time as they are available 24/7.
Google Analytics for Mobile App
Google Analytics can give your app the exact platform it deserves and help one to achieve in this field. After the launch of this analytical tool there has been a remarkable increase in the consumption of game tutorial completion.
Google lets one measure the complete worth of the app, starting from the discovery till the download to in-app conversions. This tool at the same time helps you to assess one’s potential buyer and at the same time the feed backs help the creator to improve the app if necessary.