Although success is a personal measurement of how well a particular project or business is doing, the success of a log usually comes down to how many readers it gets on a regular basis and how much income it generates.
Building a successful blog – that is one that makes money for its owner by attracting interested readers on a regular basis – can be boiled down to five basic steps.
How well these steps are completed and how diligent the site owner is about following them largely determines the ultimate outcome. Follow these five simple steps to build a successful blog.
Choose a subject, niche or topic with eager readers
If you judge success by how much money you make, you need to start a blog that is in a marketable and profitable industry. You do not have to stick with the obvious ones: travel, health topics, new technology or trends. People look most often online for solutions to problems that affect the quality of their life.
Find keyword phrases people use to locate your type of content
Keyword research is necessary to figure out what exactly people with these problems and interests input into search engines such as Google in order to find what they want. After all, if you want readers and ultimately profits, you need to get your site pages into the search engine results for popular searches. This part of the process can be extensive, frustrating but, if you do it properly, can be the most rewarding as well.
Fill the blog with search optimised content that solves problems and entertains
A couple articles here and there is not enough to create a successful blog. The modern internet user likes short and snappy bits of information and entertainment that gives them exactly what they want without much time invested.
That is not to say that your blog posts should be the same length as Facebook or Twitter posts. Instead, use subheadings and lists in articles so readers can scan quickly. Even better, use photographs, infographics and video regularly on your blog.
Build relationships with your readers
Now more than ever people want to feel a connection to the company they are interacting with. When you have a blog, you are essentially a business attempting to sell something to your readers.
While most of the interaction online these days takes place on social media sites, blog comments should still be answered promptly. Attempt to engage your readers with polls, questionnaires and feedback requests as well.
Understand that certain levels of success is a long-term prospect that requires effort
Everyone has heard a story of a blogger who started with a blank page and ended up making $10,000 by the next week. These tales are as entertaining as Cinderella and the latest Hollywood movie, but usually just as fanciful as well.
While many bloggers do find popularity and financial success within the first weeks or months of their efforts, ever-increasing income and readership numbers depend on continuous and long-term effort. In other words, if you abandon your blog and let it sit with no updates, your readers will also abandon it.
A lot of additional research and effort needs to go into each of these five steps in order to build a true powerhouse blog, but the process is ultimately this simple. Your success depends mostly on how hard you are willing to work and how much you are willing to learn in the blogging world.