A Peek Into What Happened on the #MyDFS Blogger Trip

When I started blogging in 2013 I never dreamed it would take me on the adventures it has and introduce me to such incredible people. I’m constantly baffled and so honoured when I’m chosen to be part of such interesting campaigns with brands. This is one of the trips I was most excited to write about when I got home, here’s why..

In November I found out that I would be heading to the North to spend the weekend at the DFS design studio, upholstering my own armchair, designing an interior set with stylist Pippa Jameson before having a professional photoshoot with Nicholas Yarsley – WOW!! 😍 

A Peek Into What Happened on the #MyDFS Blogger Trip | UK Lifestyle Blog

When I was first invited on the DFS digital influencers trip I had no idea what to expect, other than the fact I would be in the company of some of the best interior bloggers in the UK! Living in Cornwall meant it was a long journey up to the DFS factory based in Derbyshire, however the entire trip made it worthwhile. I arrived in the afternoon and we had a tour with some of the productions and operations team.

To be completely honest, I had no idea that all the furniture at DFS was made to order. I figured they were produced in bulk, stored and then shipped out – boy, was I wrong! It was so interesting seeing all the skilled workers creating beautiful pieces of furniture with such care and attention.

A Peek Into What Happened on the #MyDFS Blogger Trip | UK Lifestyle Blog

We spent a couple of hours learning about the process and the training everybody on the factory floor goes through. After having the opportunity to take photographs and ask questions, we headed to our hotel.

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Absolutely exhausted, I was glad to be greeted by a gorgeous room when we checked-in to the Peak Edge hotel. One cup of tea and a steaming bath later, I was ready to head down for dinner. This was a great opportunity to meet the other bloggers, interior designs and the DFS team. The wine was flowing and we had a three-course dinner that was to die for before getting an early night – after all tomorrow was going to be a long day.

In the morning we headed to the DFS design studio to learn more about the design process from Design Director Phillip Watkins. We then had the opportunity to get stuck in and upholster our own armchair – which was really exciting and challenging! The staff are able to whip up chairs so quickly – how hard could it be?!

I chose the Zinc grey armchair, which is a mid-century style piece available by DFS. We could take the chair home with us at the end of the trip, so I wanted to pick something that would suit the style of my home. Upholstering is a lot harder than it looks! If it wasn’t for the helpful team at DFS, I would have made a real mess out of it!

I managed to get a couple of shots of me using the nail gun to secure the material, as well as  fixing the springs in the seat (the man helping me looked terrified 99.9% of the time I was near the nail gun).

The best thing about it, was that I was allowed the keep the chair, too! I love the style, it’s incredibly comfortable and suits my bedroom perfectly. This is my new favourite place to curl up with a book after  a long day.

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A Peek Into What Happened on the #MyDFS Blogger Trip | UK Lifestyle Blog

After butchering a chair, it was time for me to leave the building! We drove to the DFS photography studio where I had the opportunity to meet interior stylist, Pippa Jameson, and she helped me style a shoot.

We rifled through the prop storage to find pieces that best reflected my style and personality. I’m so glad I had the opportunity to give this a go though, because it’s so different to my normal job. It gave me a taste of what it would be like to be an stylist.

Interior photographer, Nicholas Yarsley then captured our masterpiece and also took a couple of snaps of me, too. I’m not usually very comfortable in front of the camera andI can’t see myself taking up modelling anytime soon, but it was fun to prance around in a pretty set – just for a day!

A Peek Into What Happened on the #MyDFS Blogger Trip | UK Lifestyle Blog

Disclaimer: I was lucky enough to be invited to spend two days at the DFS studios. My expenses for the trip were covered and I receive an armchair in exchange for this post. All words and opinions are my own.

Author: Sam Charles

Meet Sam, the creator behind UK lifestyle blog, Strawberry Squeeze 🍓 Sam is a newlywed living in Cornwall studying her PgDip in Strategic Direction and Leadership with the Chartered Management Institute 🍕🐰 She's also the Founder + Director of multi-award-winning SEO & PPC agency, Float Digital ✨

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