6 Reasons Your Blog Isn’t Making Money

On WordPress and Blogger and private domain websites all across the internet, there are millions of blogs covering every single topic you can imagine. Blogs are very similar to journals in that they have dated posts that appear at the top position on the site whenever the owner publishes.

This constant updating was very attractive to both search engines and readers who like new information, news or entertainment about their favourite topic regularly. Blogs, besides being great sources of information and fun, are also excellent ways to make money online.

6 Reasons your blog isn't making money | UK Lifestyle Blog

Your blog looks unprofessional

The major blogging platforms have thousands of templates or themes to choose from when it comes time to designing your blog. Of course you can also hire a professional website designer to create a unique one, but most people starting out would be fine with a pre-made. It saves you a lot of money to.

When you choose a template, select one that is professional looking, matches the feel of your particular topic and is responsive for cell phones and mobile devices.

You don’t have advertising on your blog

One of the most popular and user-friendly ways of monetizing your blog is the inclusion of pay per click or contextual advertisements, such as the popular Google AdSense network. If you have a good amount of traffic to your site, you can also offer advertisements directly.

You haven’t join an affiliate program

You earn money through affiliate programs by offering other people’s products for sale and earning a commission every time someone makes a purchase from your site. There are affiliate opportunities for any type of product or service you can imagine from telecommunications plans to party favours. Find reputable programs for products you think would sell well on your site and follow all the rules when you offer them to your readers.

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You don’t post content regularly

Search engines like constantly updated information with natural keyword usage. The days of stuffing as many keywords as possible into each blog posts are long gone. Write for the readers and give quality information and the search engines will be more likely to rank your site near the top of the results pages. Also, the more blog posts you have, the greater the chance of one of your visitors sharing it with people on their social media page or friends list.

People don’t know who you are

If you are selling tangible products, e-books, advertising space or anything else possible on the internet, potential customers and clients want to know who they’re dealing with. A profile or about me page on a blog can help forge those long-term professional relationships that every business needs.

What you shared depends largely on what type of business you are running. Financial advisors should give an indication of their university degrees and experience in the banking industry. A mommy blogger might want to introduce her kids to readers.

You don’t promote yourself

Advertising or marketing your blog should be part of the plan. There are so many methods for doing this – both free and paid – that it is really impossible to cover them all in one article. Some of the most popular marketing methods today include social media interactions, pay per click advertising and networking with other people and sites in the same industry. Search engine optimisation will always remain one of the most important things for any website or blog owner.

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Author: Sam Charles

Meet Sam, the creator behind UK lifestyle blog, Strawberry Squeeze 🍓 Sam is a newlywed living in Cornwall studying her PgDip in Strategic Direction and Leadership with the Chartered Management Institute 🍕🐰 She's also the Founder + Director of multi-award-winning SEO & PPC agency, Float Digital ✨

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